Marketing planner vs marketing supervisor

The differences between marketing planners and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing planner and a marketing supervisor. Additionally, a marketing supervisor has an average salary of $64,304, which is higher than the $62,684 average annual salary of a marketing planner.

The top three skills for a marketing planner include integrated marketing, digital marketing and marketing campaigns. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.

Marketing planner vs marketing supervisor overview

	Marketing Planner	Marketing Supervisor
Yearly salary	$62,684	$64,304
Hourly rate	$30.14	$30.92
Growth rate	10%	10%
Number of jobs	91,299	74,956
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 71%
Average age	39	39
Years of experience	10	10

Marketing planner vs marketing supervisor salary

Marketing planners and marketing supervisors have different pay scales, as shown below.

	Marketing Planner	Marketing Supervisor
Average salary	$62,684	$64,304
Salary range	Between $45,000 And $87,000	Between $45,000 And $90,000
Highest paying City	-	Dix Hills, NY
Highest paying state	-	New York
Best paying company	-	Halliburton
Best paying industry	-	Retail

Differences between marketing planner and marketing supervisor education

There are a few differences between a marketing planner and a marketing supervisor in terms of educational background:

	Marketing Planner	Marketing Supervisor
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 71%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Marketing planner vs marketing supervisor demographics

Here are the differences between marketing planners' and marketing supervisors' demographics:

	Marketing Planner	Marketing Supervisor
Average age	39	39
Gender ratio	Male, 31.0% Female, 69.0%	Male, 43.5% Female, 56.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing planner and marketing supervisor duties and responsibilities

Marketing planner example responsibilities.

Manage budgets and evaluate the performance of the marketing activities to ensure financial goals and ROI are achieved.
Manage YouTube and assist with other social channels including Houzz.
Work with digital, social, and SEO leads on syndication and optimization of assets.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Assist in direct marketing content creation through graphic design and copywriting.
Provide copywriting, design, and project management for client online business applications and web sites.

Marketing supervisor example responsibilities.

Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
Create effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
Coordinate with other team leaders on large projects and SEM wide decisions.
Direct creative development for banner ads, SEM copy, and landing pages.
Assemble proposals, statement of qualifications, and PowerPoint presentations for various stages of submissions.
Identify, build and maintain all respective content areas of corporate websites and maximize SEO opportunities for brand's online presence.

Marketing planner vs marketing supervisor skills

Common marketing planner skills

Integrated Marketing, 21%
Digital Marketing, 8%
Marketing Campaigns, 8%
Creative Briefs, 6%
ROI, 6%
Sales Strategies, 5%

Common marketing supervisor skills

Customer Satisfaction, 40%
Direct Reports, 31%
Customer Service, 7%
Digital Marketing, 3%
Payroll, 2%
Marketing Campaigns, 2%

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Marketing Planner
Marketing Planner vs Marketing Supervisor

Updated January 8, 2025

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