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The differences between marketing product coordinators and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing product coordinator and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $50,873 average annual salary of a marketing product coordinator.
The top three skills for a marketing product coordinator include digital marketing, product development and email marketing. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Marketing Product Coordinator | Marketing Analyst | |
| Yearly salary | $50,873 | $59,380 |
| Hourly rate | $24.46 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 133,980 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing product coordinator supports and coordinates the marketing department's initiatives. A marketing product coordinator's duties are conducting market research to determine customer trends and preferences, setting up tracking systems for online marketing activities, designing and implementing marketing activities, and ensuring products get to the market and to the right customers. They may also be required to analyze sales data, prepare forecasts, track progress with marketing managers and marketing specialists, and collaborate with the design department to produce promotional materials.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Marketing product coordinators and marketing analysts have different pay scales, as shown below.
| Marketing Product Coordinator | Marketing Analyst | |
| Average salary | $50,873 | $59,380 |
| Salary range | Between $30,000 And $84,000 | Between $41,000 And $84,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | Meta |
| Best paying industry | - | Finance |
There are a few differences between a marketing product coordinator and a marketing analyst in terms of educational background:
| Marketing Product Coordinator | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing product coordinators' and marketing analysts' demographics:
| Marketing Product Coordinator | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 28.9% Female, 71.1% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.7% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |