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The differences between marketing program specialists and marketing and sales associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing program specialist and a marketing and sales associate. Additionally, a marketing program specialist has an average salary of $59,974, which is higher than the $45,665 average annual salary of a marketing and sales associate.
The top three skills for a marketing program specialist include channel marketing, digital marketing and project management. The most important skills for a marketing and sales associate are customer satisfaction, digital marketing, and customer service.
| Marketing Program Specialist | Marketing And Sales Associate | |
| Yearly salary | $59,974 | $45,665 |
| Hourly rate | $28.83 | $21.95 |
| Growth rate | 19% | 19% |
| Number of jobs | 139,910 | 300,744 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Marketing program specialists are marketing professionals who manage a set of activities that help an organization achieve its marketing objectives. These specialists must demonstrate effective leadership and project management skills while assisting brand managers to ensure that brand campaigns and programs are executed in a timely manner. They are required to manage cold calls and email campaigns in the promotions of marketing events so that they can increase their sales pipeline. Marketing program specialists must also conduct training for external vendors and internal employees on how to use the customer relationship management (CRM) application.
A marketing and sales associate specializes in devising strategies to reach sales targets while building strong relationships with clients. Their responsibilities typically revolve around reaching out to clients through calls and correspondence, producing sales reports and forecasts, coordinating with various marketing personnel, and analyzing the current marketing trends and conditions to identify new opportunities. It is also essential to maintain records of all transactions and monitor the performance of marketing campaigns to be aware of areas that need improvement. Furthermore, it is vital to prioritize customer satisfaction and brand awareness, all while adhering to the company's policies and regulations.
Marketing program specialists and marketing and sales associates have different pay scales, as shown below.
| Marketing Program Specialist | Marketing And Sales Associate | |
| Average salary | $59,974 | $45,665 |
| Salary range | Between $40,000 And $89,000 | Between $30,000 And $69,000 |
| Highest paying City | Bellevue, WA | Washington, DC |
| Highest paying state | Washington | Washington |
| Best paying company | McKinsey & Company Inc | |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a marketing program specialist and a marketing and sales associate in terms of educational background:
| Marketing Program Specialist | Marketing And Sales Associate | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing program specialists' and marketing and sales associates' demographics:
| Marketing Program Specialist | Marketing And Sales Associate | |
| Average age | 37 | 37 |
| Gender ratio | Male, 24.2% Female, 75.8% | Male, 45.6% Female, 54.4% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.1% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |