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The differences between marketing program specialists and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing program specialist and a marketing and sales coordinator. Additionally, a marketing program specialist has an average salary of $59,974, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.
The top three skills for a marketing program specialist include channel marketing, digital marketing and project management. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.
| Marketing Program Specialist | Marketing And Sales Coordinator | |
| Yearly salary | $59,974 | $45,306 |
| Hourly rate | $28.83 | $21.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 139,910 | 89,923 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Marketing program specialists are marketing professionals who manage a set of activities that help an organization achieve its marketing objectives. These specialists must demonstrate effective leadership and project management skills while assisting brand managers to ensure that brand campaigns and programs are executed in a timely manner. They are required to manage cold calls and email campaigns in the promotions of marketing events so that they can increase their sales pipeline. Marketing program specialists must also conduct training for external vendors and internal employees on how to use the customer relationship management (CRM) application.
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
Marketing program specialists and marketing and sales coordinators have different pay scales, as shown below.
| Marketing Program Specialist | Marketing And Sales Coordinator | |
| Average salary | $59,974 | $45,306 |
| Salary range | Between $40,000 And $89,000 | Between $33,000 And $61,000 |
| Highest paying City | Bellevue, WA | Alameda, CA |
| Highest paying state | Washington | Delaware |
| Best paying company | AIG | |
| Best paying industry | Manufacturing | Professional |
There are a few differences between a marketing program specialist and a marketing and sales coordinator in terms of educational background:
| Marketing Program Specialist | Marketing And Sales Coordinator | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing program specialists' and marketing and sales coordinators' demographics:
| Marketing Program Specialist | Marketing And Sales Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 24.2% Female, 75.8% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.1% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |