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The differences between marketing program specialists and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing program specialist and a marketing & sales specialist. Additionally, a marketing program specialist has an average salary of $59,974, which is higher than the $54,214 average annual salary of a marketing & sales specialist.
The top three skills for a marketing program specialist include channel marketing, digital marketing and project management. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Marketing Program Specialist | Marketing & Sales Specialist | |
| Yearly salary | $59,974 | $54,214 |
| Hourly rate | $28.83 | $26.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 139,910 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Marketing program specialists are marketing professionals who manage a set of activities that help an organization achieve its marketing objectives. These specialists must demonstrate effective leadership and project management skills while assisting brand managers to ensure that brand campaigns and programs are executed in a timely manner. They are required to manage cold calls and email campaigns in the promotions of marketing events so that they can increase their sales pipeline. Marketing program specialists must also conduct training for external vendors and internal employees on how to use the customer relationship management (CRM) application.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Marketing program specialists and marketing & sales specialists have different pay scales, as shown below.
| Marketing Program Specialist | Marketing & Sales Specialist | |
| Average salary | $59,974 | $54,214 |
| Salary range | Between $40,000 And $89,000 | Between $37,000 And $78,000 |
| Highest paying City | Bellevue, WA | Renton, WA |
| Highest paying state | Washington | Washington |
| Best paying company | McKinsey & Company Inc | |
| Best paying industry | Manufacturing | Telecommunication |
There are a few differences between a marketing program specialist and a marketing & sales specialist in terms of educational background:
| Marketing Program Specialist | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing program specialists' and marketing & sales specialists' demographics:
| Marketing Program Specialist | Marketing & Sales Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 24.2% Female, 75.8% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.1% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |