Post job

Marketing program specialist vs research specialist

The differences between marketing program specialists and research specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing program specialist and a research specialist. Additionally, a marketing program specialist has an average salary of $59,974, which is higher than the $52,662 average annual salary of a research specialist.

The top three skills for a marketing program specialist include channel marketing, digital marketing and project management. The most important skills for a research specialist are data collection, patients, and research projects.

Marketing program specialist vs research specialist overview

Marketing Program SpecialistResearch Specialist
Yearly salary$59,974$52,662
Hourly rate$28.83$25.32
Growth rate19%19%
Number of jobs139,91079,341
Job satisfaction-4
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 61%
Average age3737
Years of experience66

What does a marketing program specialist do?

Marketing program specialists are marketing professionals who manage a set of activities that help an organization achieve its marketing objectives. These specialists must demonstrate effective leadership and project management skills while assisting brand managers to ensure that brand campaigns and programs are executed in a timely manner. They are required to manage cold calls and email campaigns in the promotions of marketing events so that they can increase their sales pipeline. Marketing program specialists must also conduct training for external vendors and internal employees on how to use the customer relationship management (CRM) application.

What does a research specialist do?

In a laboratory setting, a research specialist's responsibilities primarily revolve around conducting thorough research and analysis, producing extensive detailed reports, reviewing results, and coordinating with senior researchers and other laboratory personnel to ensure the accuracy of results. Furthermore, a research specialist may contribute their expertise to other publications and articles, train or supervise new researchers, and implement all laboratory guidelines and safety regulations at all times.

Marketing program specialist vs research specialist salary

Marketing program specialists and research specialists have different pay scales, as shown below.

Marketing Program SpecialistResearch Specialist
Average salary$59,974$52,662
Salary rangeBetween $40,000 And $89,000Between $35,000 And $77,000
Highest paying CityBellevue, WASeattle, WA
Highest paying stateWashingtonWashington
Best paying companyGoogleNovartis
Best paying industryManufacturingTechnology

Differences between marketing program specialist and research specialist education

There are a few differences between a marketing program specialist and a research specialist in terms of educational background:

Marketing Program SpecialistResearch Specialist
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 61%
Most common majorBusinessBiology
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing program specialist vs research specialist demographics

Here are the differences between marketing program specialists' and research specialists' demographics:

Marketing Program SpecialistResearch Specialist
Average age3737
Gender ratioMale, 24.2% Female, 75.8%Male, 38.0% Female, 62.0%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.1% White, 67.3% American Indian and Alaska Native, 0.1%Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.1% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing program specialist and research specialist duties and responsibilities

Marketing program specialist example responsibilities.

  • Track weekly leads with sales reps, measuring results of the ROI for direct mail and all marketing programs.
  • Generate a ten-fold ROI and reduce trade show costs by $100K by carefully managing logistics and human resources.
  • Manage all negotiations of catalog advertising for reseller channel, including proofing and approving placement of ads.
  • Analyze statistics for SEO reports.
  • Work closely with SEO consultant to develop effective and optimize content.
  • Work with CRM team and external vendor to create photography and video for both internal and external audiences.
  • Show more

Research specialist example responsibilities.

  • Manage both GLP and non-GLP studies that are contracted to CROs.
  • Create weekly presentations using Microsoft PowerPoint and manage monthly board meetings.
  • Manage social media publications to spread awareness and notifications on Facebook.
  • Assist in surgical procedures on both rabbits and rats to obtain tissue specimens for RNA isolation for subsequent RT-PCR
  • Perform and supervise applied bench scale and pilot scale process research on extraction, distillation, and reaction processes.
  • Perform the timely and accurate execution of CESG protocols, procedures and results within the cloning and crystallography teams.
  • Show more

Marketing program specialist vs research specialist skills

Common marketing program specialist skills
  • Channel Marketing, 17%
  • Digital Marketing, 15%
  • Project Management, 7%
  • Salesforce, 6%
  • Email Marketing, 5%
  • Marketing Campaigns, 5%
Common research specialist skills
  • Data Collection, 7%
  • Patients, 7%
  • Research Projects, 7%
  • Data Analysis, 5%
  • Molecular Biology, 5%
  • Cell Culture, 4%

Browse business and financial jobs