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The differences between marketing project specialists and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing project specialist and a marketing analyst. Additionally, a marketing project specialist has an average salary of $60,214, which is higher than the $59,380 average annual salary of a marketing analyst.
The top three skills for a marketing project specialist include project management, digital marketing and marketing campaigns. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Marketing Project Specialist | Marketing Analyst | |
| Yearly salary | $60,214 | $59,380 |
| Hourly rate | $28.95 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 89,613 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing project specialist plays a vital role in a company's marketing team. They are primarily in charge of conceptualizing and developing marketing materials in adherence to the project's goals and objectives. They must also perform research and analysis to identify new project opportunities, assess existing materials, and resolve issues and concerns promptly and efficiently. Furthermore, as a marketing project specialist, it is essential to guide staff while implementing the company's policies and regulations, including its vision and mission.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Marketing project specialists and marketing analysts have different pay scales, as shown below.
| Marketing Project Specialist | Marketing Analyst | |
| Average salary | $60,214 | $59,380 |
| Salary range | Between $46,000 And $77,000 | Between $41,000 And $84,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | ServiceNow | Meta |
| Best paying industry | Professional | Finance |
There are a few differences between a marketing project specialist and a marketing analyst in terms of educational background:
| Marketing Project Specialist | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing project specialists' and marketing analysts' demographics:
| Marketing Project Specialist | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 40.9% Female, 59.1% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.5% White, 64.2% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |