Post job

Marketing project specialist vs marketing communications specialist

The differences between marketing project specialists and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing project specialist and a marketing communications specialist. Additionally, a marketing project specialist has an average salary of $60,214, which is higher than the $53,993 average annual salary of a marketing communications specialist.

The top three skills for a marketing project specialist include project management, digital marketing and marketing campaigns. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.

Marketing project specialist vs marketing communications specialist overview

Marketing Project SpecialistMarketing Communications Specialist
Yearly salary$60,214$53,993
Hourly rate$28.95$25.96
Growth rate19%19%
Number of jobs89,61395,444
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 79%
Average age3737
Years of experience66

What does a marketing project specialist do?

A marketing project specialist plays a vital role in a company's marketing team. They are primarily in charge of conceptualizing and developing marketing materials in adherence to the project's goals and objectives. They must also perform research and analysis to identify new project opportunities, assess existing materials, and resolve issues and concerns promptly and efficiently. Furthermore, as a marketing project specialist, it is essential to guide staff while implementing the company's policies and regulations, including its vision and mission.

What does a marketing communications specialist do?

A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.

Marketing project specialist vs marketing communications specialist salary

Marketing project specialists and marketing communications specialists have different pay scales, as shown below.

Marketing Project SpecialistMarketing Communications Specialist
Average salary$60,214$53,993
Salary rangeBetween $46,000 And $77,000Between $36,000 And $80,000
Highest paying CitySeattle, WASeattle, WA
Highest paying stateDelawareDelaware
Best paying companyServiceNowApple
Best paying industryProfessionalTechnology

Differences between marketing project specialist and marketing communications specialist education

There are a few differences between a marketing project specialist and a marketing communications specialist in terms of educational background:

Marketing Project SpecialistMarketing Communications Specialist
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 79%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaNorthwestern University

Marketing project specialist vs marketing communications specialist demographics

Here are the differences between marketing project specialists' and marketing communications specialists' demographics:

Marketing Project SpecialistMarketing Communications Specialist
Average age3737
Gender ratioMale, 40.9% Female, 59.1%Male, 28.0% Female, 72.0%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.5% White, 64.2% American Indian and Alaska Native, 0.1%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing project specialist and marketing communications specialist duties and responsibilities

Marketing project specialist example responsibilities.

  • Manage a page on Facebook of a poorly performing business and make efforts to improve that business.
  • Improve efficiency in project output by managing SEO project deliverables, including the allocation and budgeting of resources.
  • Design and implement SharePoint site to automate submission / distribution system, increasing efficiency and reducing drain on system resources.
  • Maintain marketing contacts in DSA/MID CRM database.
  • Analyze commercial banking website traffic, display efficiency and SEO strategies.
  • Introduce HTML emails to improve quality, clarity and brevity of internal communications.
  • Show more

Marketing communications specialist example responsibilities.

  • Accomplish increasing the number of followers for the company's twitter account.
  • Create and manage distribution of bi-weekly HTML compliance notifications to subscribers, as well as monthly HTML newsletter.
  • Monitor and manage general company email address and company LinkedIn page
  • Lead information management, collaboration, CRM, and business intelligence initiatives.
  • Promote company wins by leveraging intranet access while managing logistics for the entire business development team.
  • Improve aesthetics, effectiveness, ROI and time-to-market of marketing communications by re-designing and effectively managing the development process and procedure.
  • Show more

Marketing project specialist vs marketing communications specialist skills

Common marketing project specialist skills
  • Project Management, 12%
  • Digital Marketing, 11%
  • Marketing Campaigns, 10%
  • Channel Marketing, 8%
  • PowerPoint, 7%
  • CRM, 6%
Common marketing communications specialist skills
  • Digital Marketing, 8%
  • Project Management, 7%
  • Graphic Design, 7%
  • Web Content, 6%
  • Press Releases, 5%
  • Marketing Campaigns, 5%

Browse business and financial jobs