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The differences between marketing project specialists and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing project specialist, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $60,214 average annual salary of a marketing project specialist.
The top three skills for a marketing project specialist include project management, digital marketing and marketing campaigns. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Marketing Project Specialist | Marketing Executive | |
| Yearly salary | $60,214 | $73,499 |
| Hourly rate | $28.95 | $35.34 |
| Growth rate | 19% | 10% |
| Number of jobs | 89,613 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 70% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A marketing project specialist plays a vital role in a company's marketing team. They are primarily in charge of conceptualizing and developing marketing materials in adherence to the project's goals and objectives. They must also perform research and analysis to identify new project opportunities, assess existing materials, and resolve issues and concerns promptly and efficiently. Furthermore, as a marketing project specialist, it is essential to guide staff while implementing the company's policies and regulations, including its vision and mission.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Marketing project specialists and marketing executives have different pay scales, as shown below.
| Marketing Project Specialist | Marketing Executive | |
| Average salary | $60,214 | $73,499 |
| Salary range | Between $46,000 And $77,000 | Between $49,000 And $108,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Delaware | Nevada |
| Best paying company | ServiceNow | Microsoft |
| Best paying industry | Professional | Retail |
There are a few differences between a marketing project specialist and a marketing executive in terms of educational background:
| Marketing Project Specialist | Marketing Executive | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing project specialists' and marketing executives' demographics:
| Marketing Project Specialist | Marketing Executive | |
| Average age | 37 | 39 |
| Gender ratio | Male, 40.9% Female, 59.1% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.5% White, 64.2% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |