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Marketing project specialist vs product specialist

The differences between marketing project specialists and product specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing project specialist and a product specialist. Additionally, a product specialist has an average salary of $85,932, which is higher than the $60,214 average annual salary of a marketing project specialist.

The top three skills for a marketing project specialist include project management, digital marketing and marketing campaigns. The most important skills for a product specialist are customer service, product knowledge, and sales floor.

Marketing project specialist vs product specialist overview

Marketing Project SpecialistProduct Specialist
Yearly salary$60,214$85,932
Hourly rate$28.95$41.31
Growth rate19%19%
Number of jobs89,613103,863
Job satisfaction-5
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 64%
Average age3737
Years of experience66

What does a marketing project specialist do?

A marketing project specialist plays a vital role in a company's marketing team. They are primarily in charge of conceptualizing and developing marketing materials in adherence to the project's goals and objectives. They must also perform research and analysis to identify new project opportunities, assess existing materials, and resolve issues and concerns promptly and efficiently. Furthermore, as a marketing project specialist, it is essential to guide staff while implementing the company's policies and regulations, including its vision and mission.

What does a product specialist do?

A product specialist is required to have excellent knowledge about a product and work with a business unit to ensure excellent product delivery. Product specialists perform product demonstrations to customers and other stakeholders and assist in their promotions and product releases. To gain increased revenue, product specialists must be able to identify new market opportunities. They are required to conduct product and sales training for the marketing team. They must also provide reports about their product-related activities to the management.

Marketing project specialist vs product specialist salary

Marketing project specialists and product specialists have different pay scales, as shown below.

Marketing Project SpecialistProduct Specialist
Average salary$60,214$85,932
Salary rangeBetween $46,000 And $77,000Between $56,000 And $130,000
Highest paying CitySeattle, WASan Bruno, CA
Highest paying stateDelawareCalifornia
Best paying companyServiceNowByteDance
Best paying industryProfessionalTechnology

Differences between marketing project specialist and product specialist education

There are a few differences between a marketing project specialist and a product specialist in terms of educational background:

Marketing Project SpecialistProduct Specialist
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 64%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing project specialist vs product specialist demographics

Here are the differences between marketing project specialists' and product specialists' demographics:

Marketing Project SpecialistProduct Specialist
Average age3737
Gender ratioMale, 40.9% Female, 59.1%Male, 59.8% Female, 40.2%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.5% White, 64.2% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.6% White, 66.6% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing project specialist and product specialist duties and responsibilities

Marketing project specialist example responsibilities.

  • Manage a page on Facebook of a poorly performing business and make efforts to improve that business.
  • Improve efficiency in project output by managing SEO project deliverables, including the allocation and budgeting of resources.
  • Design and implement SharePoint site to automate submission / distribution system, increasing efficiency and reducing drain on system resources.
  • Maintain marketing contacts in DSA/MID CRM database.
  • Analyze commercial banking website traffic, display efficiency and SEO strategies.
  • Introduce HTML emails to improve quality, clarity and brevity of internal communications.
  • Show more

Product specialist example responsibilities.

  • Create and manage RFP responses for potential customers and develop product quotes base on customer requirements.
  • Manage projects and priorities list of ongoing engineering plans base on ROI and business needs, and relay to operations regularly.
  • Perform weekly review and update of lead list against opportunities manage in Salesforce.com.
  • Manage telephone relationships with senior management of client companies to troubleshoot and develop product.
  • Participate in CAPA activities as required.
  • Develop generic UI's that includes re-branding & re-skinning of product.
  • Show more

Marketing project specialist vs product specialist skills

Common marketing project specialist skills
  • Project Management, 12%
  • Digital Marketing, 11%
  • Marketing Campaigns, 10%
  • Channel Marketing, 8%
  • PowerPoint, 7%
  • CRM, 6%
Common product specialist skills
  • Customer Service, 19%
  • Product Knowledge, 7%
  • Sales Floor, 7%
  • Patients, 6%
  • Excellent Interpersonal, 4%
  • Windows, 3%

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