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Marketing research coordinator vs marketing coordinator

The differences between marketing research coordinators and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing research coordinator and a marketing coordinator. Additionally, a marketing research coordinator has an average salary of $57,307, which is higher than the $48,326 average annual salary of a marketing coordinator.

The top three skills for a marketing research coordinator include market research, analyze data and marketing campaigns. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.

Marketing research coordinator vs marketing coordinator overview

Marketing Research CoordinatorMarketing Coordinator
Yearly salary$57,307$48,326
Hourly rate$27.55$23.23
Growth rate19%19%
Number of jobs132,33791,281
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 80%
Average age3737
Years of experience66

Marketing research coordinator vs marketing coordinator salary

Marketing research coordinators and marketing coordinators have different pay scales, as shown below.

Marketing Research CoordinatorMarketing Coordinator
Average salary$57,307$48,326
Salary rangeBetween $42,000 And $78,000Between $34,000 And $67,000
Highest paying CityNew York, NYNew York, NY
Highest paying stateWashingtonNew Jersey
Best paying companyNorthern TrustKeller Williams Capital Properties
Best paying industryFinanceTechnology

Differences between marketing research coordinator and marketing coordinator education

There are a few differences between a marketing research coordinator and a marketing coordinator in terms of educational background:

Marketing Research CoordinatorMarketing Coordinator
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 80%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing research coordinator vs marketing coordinator demographics

Here are the differences between marketing research coordinators' and marketing coordinators' demographics:

Marketing Research CoordinatorMarketing Coordinator
Average age3737
Gender ratioMale, 30.2% Female, 69.8%Male, 27.4% Female, 72.6%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 13.8% White, 65.0% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing research coordinator and marketing coordinator duties and responsibilities

Marketing research coordinator example responsibilities.

  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Design PowerPoint presentations, marketing materials and publications.
  • Provide strategic insights and campaign recommendations-monitore and analyze market research performance-coordinate client presentations using PowerPoint
  • Provide strategic insights and campaign recommendations-monitore and analyze market research performance-coordinate client presentations using PowerPoint

Marketing coordinator example responsibilities.

  • Produce and manage content of company blog using WordPress.
  • Manage first phase of company rebranding and website redesign (not yet implement).
  • Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
  • Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
  • Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
  • Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.
  • Show more

Marketing research coordinator vs marketing coordinator skills

Common marketing research coordinator skills
  • Market Research, 14%
  • Analyze Data, 11%
  • Marketing Campaigns, 8%
  • Research Data, 7%
  • Research Projects, 6%
  • Press Releases, 5%
Common marketing coordinator skills
  • Digital Marketing, 8%
  • Customer Service, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Email Campaigns, 4%
  • Press Releases, 4%

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