Marketing research specialist vs marketing consultant

The differences between marketing research specialists and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing research specialist and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $53,928 average annual salary of a marketing research specialist.

The top three skills for a marketing research specialist include research projects, access database and primary market research. The most important skills for a marketing consultant are customer service, web content, and media sales.

Marketing research specialist vs marketing consultant overview

	Marketing Research Specialist	Marketing Consultant
Yearly salary	$53,928	$70,593
Hourly rate	$25.93	$33.94
Growth rate	19%	19%
Number of jobs	122,259	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

Marketing research specialist vs marketing consultant salary

Marketing research specialists and marketing consultants have different pay scales, as shown below.

	Marketing Research Specialist	Marketing Consultant
Average salary	$53,928	$70,593
Salary range	Between $35,000 And $81,000	Between $44,000 And $112,000
Highest paying City	Seattle, WA	Wilmington, DE
Highest paying state	Washington	Delaware
Best paying company	Capital Group	Meta
Best paying industry	Finance	Technology

Differences between marketing research specialist and marketing consultant education

There are a few differences between a marketing research specialist and a marketing consultant in terms of educational background:

	Marketing Research Specialist	Marketing Consultant
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing research specialist vs marketing consultant demographics

Here are the differences between marketing research specialists' and marketing consultants' demographics:

	Marketing Research Specialist	Marketing Consultant
Average age	37	37
Gender ratio	Male, 38.0% Female, 62.0%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.4% White, 66.4% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing research specialist and marketing consultant duties and responsibilities

Marketing research specialist example responsibilities.

Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.
Analyze customer-specific results to demonstrate ROI and justify program continuation and growth.
Collaborate with marketing team on customer-facing PowerPoint presentation detailing portal's key features.
Initiate KPI monitoring including baseline performance, road map for improvement and milestones for achievement.

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Marketing research specialist vs marketing consultant skills

Common marketing research specialist skills

Research Projects, 19%
Access Database, 12%
Primary Market Research, 10%
Competitive Intelligence, 9%
Data Analysis, 5%
Press Releases, 5%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

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Marketing Research Specialist
Marketing Research Specialist vs Marketing Consultant

Updated January 8, 2025

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