Marketing research specialist vs marketing specialist

The differences between marketing research specialists and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing research specialist and a marketing specialist. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $53,928 average annual salary of a marketing research specialist.

The top three skills for a marketing research specialist include research projects, access database and primary market research. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

Marketing research specialist vs marketing specialist overview

	Marketing Research Specialist	Marketing Specialist
Yearly salary	$53,928	$54,942
Hourly rate	$25.93	$26.41
Growth rate	19%	19%
Number of jobs	122,259	87,145
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

Marketing research specialist vs marketing specialist salary

Marketing research specialists and marketing specialists have different pay scales, as shown below.

	Marketing Research Specialist	Marketing Specialist
Average salary	$53,928	$54,942
Salary range	Between $35,000 And $81,000	Between $36,000 And $82,000
Highest paying City	Seattle, WA	Seattle, WA
Highest paying state	Washington	Washington
Best paying company	Capital Group	Google
Best paying industry	Finance	Technology

Differences between marketing research specialist and marketing specialist education

There are a few differences between a marketing research specialist and a marketing specialist in terms of educational background:

	Marketing Research Specialist	Marketing Specialist
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing research specialist vs marketing specialist demographics

Here are the differences between marketing research specialists' and marketing specialists' demographics:

	Marketing Research Specialist	Marketing Specialist
Average age	37	37
Gender ratio	Male, 38.0% Female, 62.0%	Male, 35.5% Female, 64.5%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.4% White, 66.4% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing research specialist and marketing specialist duties and responsibilities

Marketing research specialist example responsibilities.

Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.
Analyze customer-specific results to demonstrate ROI and justify program continuation and growth.
Collaborate with marketing team on customer-facing PowerPoint presentation detailing portal's key features.
Initiate KPI monitoring including baseline performance, road map for improvement and milestones for achievement.

Marketing specialist example responsibilities.

Manage company twitter feed, posting new requisitions and articles of interest.
Generate leads, create property postings, social media (Instagram, Facebook, etc . )
Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.

Marketing research specialist vs marketing specialist skills

Common marketing research specialist skills

Research Projects, 19%
Access Database, 12%
Primary Market Research, 10%
Competitive Intelligence, 9%
Data Analysis, 5%
Press Releases, 5%

Common marketing specialist skills

Digital Marketing, 13%
Marketing Campaigns, 6%
Project Management, 5%
Email Marketing, 4%
PowerPoint, 4%
Customer Service, 4%

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Marketing Research Specialist
Marketing Research Specialist vs Marketing Specialist

Updated January 8, 2025

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