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The differences between marketing strategists and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing strategist and a brand marketing manager. Additionally, a brand marketing manager has an average salary of $91,940, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a marketing strategist include digital marketing, email marketing and channel marketing. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Marketing Strategist | Brand Marketing Manager | |
| Yearly salary | $80,033 | $91,940 |
| Hourly rate | $38.48 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 89,543 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Marketing strategists and brand marketing managers have different pay scales, as shown below.
| Marketing Strategist | Brand Marketing Manager | |
| Average salary | $80,033 | $91,940 |
| Salary range | Between $53,000 And $119,000 | Between $64,000 And $131,000 |
| Highest paying City | Harrisburg, PA | San Francisco, CA |
| Highest paying state | Pennsylvania | Washington |
| Best paying company | McKinsey & Company Inc | Morgan Lewis |
| Best paying industry | Technology | Media |
There are a few differences between a marketing strategist and a brand marketing manager in terms of educational background:
| Marketing Strategist | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing strategists' and brand marketing managers' demographics:
| Marketing Strategist | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.3% Female, 52.7% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |