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The differences between marketing strategists and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing strategist and a manager, field marketing. Additionally, a manager, field marketing has an average salary of $93,296, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a marketing strategist include digital marketing, email marketing and channel marketing. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.
| Marketing Strategist | Manager, Field Marketing | |
| Yearly salary | $80,033 | $93,296 |
| Hourly rate | $38.48 | $44.85 |
| Growth rate | 10% | 10% |
| Number of jobs | 89,543 | 174,371 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 82% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Marketing strategists and managers, field marketing have different pay scales, as shown below.
| Marketing Strategist | Manager, Field Marketing | |
| Average salary | $80,033 | $93,296 |
| Salary range | Between $53,000 And $119,000 | Between $68,000 And $127,000 |
| Highest paying City | Harrisburg, PA | Carson City, NV |
| Highest paying state | Pennsylvania | Nevada |
| Best paying company | McKinsey & Company Inc | |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing strategist and a manager, field marketing in terms of educational background:
| Marketing Strategist | Manager, Field Marketing | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 82% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing strategists' and managers, field marketing' demographics:
| Marketing Strategist | Manager, Field Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.3% Female, 52.7% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |