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The differences between marketing strategists and marketing data analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing strategist, becoming a marketing data analyst takes usually requires 4-6 years. Additionally, a marketing strategist has an average salary of $80,033, which is higher than the $73,938 average annual salary of a marketing data analyst.
The top three skills for a marketing strategist include digital marketing, email marketing and channel marketing. The most important skills for a marketing data analyst are digital marketing, power bi, and data analysis.
| Marketing Strategist | Marketing Data Analyst | |
| Yearly salary | $80,033 | $73,938 |
| Hourly rate | $38.48 | $35.55 |
| Growth rate | 10% | 19% |
| Number of jobs | 89,543 | 160,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 69% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
A marketing data analyst is primarily in charge of performing research and analysis on the performances of various campaigns, determining and interpreting the numbers behind them. They are also responsible for monitoring campaign metrics, producing reports, simplifying data by building graphs and illustrations, identifying trends and opportunities, devising sales strategies, and recommending improvements on various campaigns. Furthermore, a marketing data analyst must have an in-depth understanding of the marketing conditions, consumers, and the company's vision, mission, and goals.
Marketing strategists and marketing data analysts have different pay scales, as shown below.
| Marketing Strategist | Marketing Data Analyst | |
| Average salary | $80,033 | $73,938 |
| Salary range | Between $53,000 And $119,000 | Between $52,000 And $103,000 |
| Highest paying City | Harrisburg, PA | San Francisco, CA |
| Highest paying state | Pennsylvania | Washington |
| Best paying company | McKinsey & Company Inc | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing strategist and a marketing data analyst in terms of educational background:
| Marketing Strategist | Marketing Data Analyst | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 69% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing strategists' and marketing data analysts' demographics:
| Marketing Strategist | Marketing Data Analyst | |
| Average age | 39 | 37 |
| Gender ratio | Male, 47.3% Female, 52.7% | Male, 57.2% Female, 42.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |