Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing strategists and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing strategist and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a marketing strategist include digital marketing, email marketing and channel marketing. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Marketing Strategist | Marketing Manager | |
| Yearly salary | $80,033 | $104,550 |
| Hourly rate | $38.48 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 89,543 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Marketing strategists and marketing managers have different pay scales, as shown below.
| Marketing Strategist | Marketing Manager | |
| Average salary | $80,033 | $104,550 |
| Salary range | Between $53,000 And $119,000 | Between $71,000 And $153,000 |
| Highest paying City | Harrisburg, PA | Menlo Park, CA |
| Highest paying state | Pennsylvania | California |
| Best paying company | McKinsey & Company Inc | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing strategist and a marketing manager in terms of educational background:
| Marketing Strategist | Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing strategists' and marketing managers' demographics:
| Marketing Strategist | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.3% Female, 52.7% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |