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Marketing strategist vs regional marketing manager

The differences between marketing strategists and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing strategist and a regional marketing manager. Additionally, a regional marketing manager has an average salary of $85,217, which is higher than the $80,033 average annual salary of a marketing strategist.

The top three skills for a marketing strategist include digital marketing, email marketing and channel marketing. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Marketing strategist vs regional marketing manager overview

Marketing StrategistRegional Marketing Manager
Yearly salary$80,033$85,217
Hourly rate$38.48$40.97
Growth rate10%10%
Number of jobs89,543115,987
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 78%
Average age3939
Years of experience1010

What does a marketing strategist do?

The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Marketing strategist vs regional marketing manager salary

Marketing strategists and regional marketing managers have different pay scales, as shown below.

Marketing StrategistRegional Marketing Manager
Average salary$80,033$85,217
Salary rangeBetween $53,000 And $119,000Between $62,000 And $116,000
Highest paying CityHarrisburg, PASan Francisco, CA
Highest paying statePennsylvaniaCalifornia
Best paying companyMcKinsey & Company IncAbbVie
Best paying industryTechnologyConstruction

Differences between marketing strategist and regional marketing manager education

There are a few differences between a marketing strategist and a regional marketing manager in terms of educational background:

Marketing StrategistRegional Marketing Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 78%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing strategist vs regional marketing manager demographics

Here are the differences between marketing strategists' and regional marketing managers' demographics:

Marketing StrategistRegional Marketing Manager
Average age3939
Gender ratioMale, 47.3% Female, 52.7%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing strategist and regional marketing manager duties and responsibilities

Marketing strategist example responsibilities.

  • Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
  • Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
  • Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
  • Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
  • Maintain accurate records and client account information through SalesForce.
  • Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.
    • Show more

Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
    • Show more

Marketing strategist vs regional marketing manager skills

Common marketing strategist skills
  • Digital Marketing, 11%
  • Email Marketing, 8%
  • Channel Marketing, 6%
  • Marketing Campaigns, 5%
  • Integrated Marketing, 5%
  • Project Management, 4%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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Updated January 8, 2025

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