Marketing strategist vs sales and marketing manager

The differences between marketing strategists and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing strategist and a sales and marketing manager. Additionally, a sales and marketing manager has an average salary of $81,953, which is higher than the $80,033 average annual salary of a marketing strategist.

The top three skills for a marketing strategist include digital marketing, email marketing and channel marketing. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.

Marketing strategist vs sales and marketing manager overview

	Marketing Strategist	Sales And Marketing Manager
Yearly salary	$80,033	$81,953
Hourly rate	$38.48	$39.40
Growth rate	10%	10%
Number of jobs	89,543	151,042
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

What does a marketing strategist do?

The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.

What does a sales and marketing manager do?

Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.

Marketing strategist vs sales and marketing manager salary

Marketing strategists and sales and marketing managers have different pay scales, as shown below.

	Marketing Strategist	Sales And Marketing Manager
Average salary	$80,033	$81,953
Salary range	Between $53,000 And $119,000	Between $43,000 And $154,000
Highest paying City	Harrisburg, PA	Yonkers, NY
Highest paying state	Pennsylvania	New York
Best paying company	McKinsey & Company Inc	Meta
Best paying industry	Technology	Technology

Differences between marketing strategist and sales and marketing manager education

There are a few differences between a marketing strategist and a sales and marketing manager in terms of educational background:

	Marketing Strategist	Sales And Marketing Manager
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 72%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Marketing strategist vs sales and marketing manager demographics

Here are the differences between marketing strategists' and sales and marketing managers' demographics:

	Marketing Strategist	Sales And Marketing Manager
Average age	39	39
Gender ratio	Male, 47.3% Female, 52.7%	Male, 59.8% Female, 40.2%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing strategist and sales and marketing manager duties and responsibilities

Marketing strategist example responsibilities.

Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
Maintain accurate records and client account information through SalesForce.
Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.

Sales and marketing manager example responsibilities.

Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
Review draft and submit RFP responses and manage follow-up communications.
Design marketing and advertising collateral, manage company website, SEO and social media
Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.

Marketing strategist vs sales and marketing manager skills

Common marketing strategist skills

Digital Marketing, 11%
Email Marketing, 8%
Channel Marketing, 6%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%

Common sales and marketing manager skills

Customer Service, 13%
Digital Marketing, 10%
Customer Satisfaction, 8%
Product Development, 7%
B2C, 7%
Sales Process, 6%

Marketing Strategist vs. similar jobs

Marketing Strategist related careers

Marketing Strategist related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Marketing Strategist
Marketing Strategist vs Sales And Marketing Manager

Updated January 8, 2025

Browse executive management jobs