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The differences between marketing vice presidents and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing vice president and an assistant marketing manager. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for a marketing vice president include digital marketing, analytics and marketing campaigns. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Marketing Vice President | Assistant Marketing Manager | |
| Yearly salary | $177,188 | $94,094 |
| Hourly rate | $85.19 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,356 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Marketing vice presidents and assistant marketing managers have different pay scales, as shown below.
| Marketing Vice President | Assistant Marketing Manager | |
| Average salary | $177,188 | $94,094 |
| Salary range | Between $121,000 And $258,000 | Between $64,000 And $136,000 |
| Highest paying City | San Francisco, CA | Portsmouth, VA |
| Highest paying state | Oregon | Virginia |
| Best paying company | Coty | General Motors |
| Best paying industry | Retail | Finance |
There are a few differences between a marketing vice president and an assistant marketing manager in terms of educational background:
| Marketing Vice President | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing vice presidents' and assistant marketing managers' demographics:
| Marketing Vice President | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 64.4% Female, 35.6% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |