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The differences between marketing vice presidents and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing vice president and a director of marketing & development. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $98,174 average annual salary of a director of marketing & development.
The top three skills for a marketing vice president include digital marketing, analytics and marketing campaigns. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.
| Marketing Vice President | Director Of Marketing & Development | |
| Yearly salary | $177,188 | $98,174 |
| Hourly rate | $85.19 | $47.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,356 | 151,893 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.
Marketing vice presidents and directors of marketing & development have different pay scales, as shown below.
| Marketing Vice President | Director Of Marketing & Development | |
| Average salary | $177,188 | $98,174 |
| Salary range | Between $121,000 And $258,000 | Between $59,000 And $162,000 |
| Highest paying City | San Francisco, CA | New York, NY |
| Highest paying state | Oregon | New York |
| Best paying company | Coty | Baker McKenzie |
| Best paying industry | Retail | Finance |
There are a few differences between a marketing vice president and a director of marketing & development in terms of educational background:
| Marketing Vice President | Director Of Marketing & Development | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing vice presidents' and directors of marketing & development' demographics:
| Marketing Vice President | Director Of Marketing & Development | |
| Average age | 39 | 39 |
| Gender ratio | Male, 64.4% Female, 35.6% | Male, 48.3% Female, 51.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |