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The differences between marketing vice presidents and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing vice president and a marketing lead. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $104,664 average annual salary of a marketing lead.
The top three skills for a marketing vice president include digital marketing, analytics and marketing campaigns. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Marketing Vice President | Marketing Lead | |
| Yearly salary | $177,188 | $104,664 |
| Hourly rate | $85.19 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,356 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Marketing vice presidents and marketing leads have different pay scales, as shown below.
| Marketing Vice President | Marketing Lead | |
| Average salary | $177,188 | $104,664 |
| Salary range | Between $121,000 And $258,000 | Between $74,000 And $146,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Oregon | California |
| Best paying company | Coty | Meta |
| Best paying industry | Retail | Technology |
There are a few differences between a marketing vice president and a marketing lead in terms of educational background:
| Marketing Vice President | Marketing Lead | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing vice presidents' and marketing leads' demographics:
| Marketing Vice President | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 64.4% Female, 35.6% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |