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The differences between marketing vice presidents and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing vice president and a marketing manager. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for a marketing vice president include digital marketing, analytics and marketing campaigns. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Marketing Vice President | Marketing Manager | |
| Yearly salary | $177,188 | $104,550 |
| Hourly rate | $85.19 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,356 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Marketing vice presidents and marketing managers have different pay scales, as shown below.
| Marketing Vice President | Marketing Manager | |
| Average salary | $177,188 | $104,550 |
| Salary range | Between $121,000 And $258,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | Oregon | California |
| Best paying company | Coty | Meta |
| Best paying industry | Retail | Technology |
There are a few differences between a marketing vice president and a marketing manager in terms of educational background:
| Marketing Vice President | Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing vice presidents' and marketing managers' demographics:
| Marketing Vice President | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 64.4% Female, 35.6% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |