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The differences between marketing writers and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a marketing writer, becoming a marketing consultant takes usually requires 4-6 years. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $60,693 average annual salary of a marketing writer.
The top three skills for a marketing writer include digital marketing, content marketing and wordpress. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Marketing Writer | Marketing Consultant | |
| Yearly salary | $60,693 | $70,593 |
| Hourly rate | $29.18 | $33.94 |
| Growth rate | 4% | 19% |
| Number of jobs | 86,109 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Average age | 42 | 37 |
| Years of experience | 2 | 6 |
Marketing writers are marketing professionals who specialize in creating invitations, brochures, press releases, online web pages, technical manuals, and other various marketing content. These materials are used by companies to sell their products, give information to customers, and to encourage new prospects to their brand. The primary responsibilities of these market writers include the designing and production of promotional materials and marketing publications of the company. Also, they develop sales mediums like customer case studies, datasheets as well as sales presentations and white papers for attracting possible clients and maximize sales.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Marketing writers and marketing consultants have different pay scales, as shown below.
| Marketing Writer | Marketing Consultant | |
| Average salary | $60,693 | $70,593 |
| Salary range | Between $36,000 And $101,000 | Between $44,000 And $112,000 |
| Highest paying City | San Francisco, CA | Wilmington, DE |
| Highest paying state | California | Delaware |
| Best paying company | Pacific Investment Management Company LLC | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing writer and a marketing consultant in terms of educational background:
| Marketing Writer | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Most common major | English | Business |
| Most common college | Massachusetts Institute of Technology | University of Georgia |
Here are the differences between marketing writers' and marketing consultants' demographics:
| Marketing Writer | Marketing Consultant | |
| Average age | 42 | 37 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 16% | 10% |