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The differences between marketing writers and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a marketing writer, becoming a marketing coordinator takes usually requires 4-6 years. Additionally, a marketing writer has an average salary of $60,693, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a marketing writer include digital marketing, content marketing and wordpress. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Marketing Writer | Marketing Coordinator | |
| Yearly salary | $60,693 | $48,326 |
| Hourly rate | $29.18 | $23.23 |
| Growth rate | 4% | 19% |
| Number of jobs | 86,109 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Average age | 42 | 37 |
| Years of experience | 2 | 6 |
Marketing writers are marketing professionals who specialize in creating invitations, brochures, press releases, online web pages, technical manuals, and other various marketing content. These materials are used by companies to sell their products, give information to customers, and to encourage new prospects to their brand. The primary responsibilities of these market writers include the designing and production of promotional materials and marketing publications of the company. Also, they develop sales mediums like customer case studies, datasheets as well as sales presentations and white papers for attracting possible clients and maximize sales.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Marketing writers and marketing coordinators have different pay scales, as shown below.
| Marketing Writer | Marketing Coordinator | |
| Average salary | $60,693 | $48,326 |
| Salary range | Between $36,000 And $101,000 | Between $34,000 And $67,000 |
| Highest paying City | San Francisco, CA | New York, NY |
| Highest paying state | California | New Jersey |
| Best paying company | Pacific Investment Management Company LLC | Keller Williams Capital Properties |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing writer and a marketing coordinator in terms of educational background:
| Marketing Writer | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Most common major | English | Business |
| Most common college | Massachusetts Institute of Technology | University of Georgia |
Here are the differences between marketing writers' and marketing coordinators' demographics:
| Marketing Writer | Marketing Coordinator | |
| Average age | 42 | 37 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 16% | 10% |