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The differences between marketing writers and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a marketing writer, becoming a marketing specialist takes usually requires 4-6 years. Additionally, a marketing writer has an average salary of $60,693, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a marketing writer include digital marketing, content marketing and wordpress. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Marketing Writer | Marketing Specialist | |
| Yearly salary | $60,693 | $54,942 |
| Hourly rate | $29.18 | $26.41 |
| Growth rate | 4% | 19% |
| Number of jobs | 86,109 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Average age | 42 | 37 |
| Years of experience | 2 | 6 |
Marketing writers are marketing professionals who specialize in creating invitations, brochures, press releases, online web pages, technical manuals, and other various marketing content. These materials are used by companies to sell their products, give information to customers, and to encourage new prospects to their brand. The primary responsibilities of these market writers include the designing and production of promotional materials and marketing publications of the company. Also, they develop sales mediums like customer case studies, datasheets as well as sales presentations and white papers for attracting possible clients and maximize sales.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Marketing writers and marketing specialists have different pay scales, as shown below.
| Marketing Writer | Marketing Specialist | |
| Average salary | $60,693 | $54,942 |
| Salary range | Between $36,000 And $101,000 | Between $36,000 And $82,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | California | Washington |
| Best paying company | Pacific Investment Management Company LLC | |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing writer and a marketing specialist in terms of educational background:
| Marketing Writer | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Most common major | English | Business |
| Most common college | Massachusetts Institute of Technology | University of Georgia |
Here are the differences between marketing writers' and marketing specialists' demographics:
| Marketing Writer | Marketing Specialist | |
| Average age | 42 | 37 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 16% | 10% |