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The differences between media managers and content creators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a media manager, becoming a content creator takes usually requires 2-4 years. Additionally, a media manager has an average salary of $96,475, which is higher than the $61,988 average annual salary of a content creator.
The top three skills for a media manager include digital marketing, kpis and media planning. The most important skills for a content creator are content creation, instagram, and digital content.
| Media Manager | Content Creator | |
| Yearly salary | $96,475 | $61,988 |
| Hourly rate | $46.38 | $29.80 |
| Growth rate | 10% | 13% |
| Number of jobs | 110,888 | 9,142 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 77% |
| Average age | 39 | 37 |
| Years of experience | 10 | 4 |
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
A content creator is primarily responsible for producing written, verbal, and visual materials that promote products and services to a particular audience. In a company setting, a content creator adheres to managers or senior creators' directives, fact-check and review data, coordinate with other staff such as graphic artists, and participate in developing promotional materials. Moreover, a content creator utilizes social media for brand awareness. They must maintain knowledge of the latest trends, create content that captures the public's interest, and engage with clients, all while adhering to the company's policies and regulations.
Media managers and content creators have different pay scales, as shown below.
| Media Manager | Content Creator | |
| Average salary | $96,475 | $61,988 |
| Salary range | Between $66,000 And $140,000 | Between $38,000 And $99,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Pennsylvania | Washington |
| Best paying company | Meta | |
| Best paying industry | Automotive | Internet |
There are a few differences between a media manager and a content creator in terms of educational background:
| Media Manager | Content Creator | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 77% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | Harvard University |
Here are the differences between media managers' and content creators' demographics:
| Media Manager | Content Creator | |
| Average age | 39 | 37 |
| Gender ratio | Male, 51.7% Female, 48.3% | Male, 55.7% Female, 44.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.7% White, 61.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 9% |