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Media manager vs strategist

The differences between media managers and strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a media manager and a strategist. Additionally, a strategist has an average salary of $104,881, which is higher than the $96,475 average annual salary of a media manager.

The top three skills for a media manager include digital marketing, kpis and media planning. The most important skills for a strategist are project management, customer satisfaction, and powerpoint.

Media manager vs strategist overview

Media ManagerStrategist
Yearly salary$96,475$104,881
Hourly rate$46.38$50.42
Growth rate10%10%
Number of jobs110,88844,596
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 73%
Average age3939
Years of experience1010

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

What does a strategist do?

The job of the strategist involves the development and implementation of a strategy. Generally, strategists set goals, identify actions to achieve the objectives, and mobilize resources for the actions. They make functional strategies for businesses and profit improvement. They are considered as the thinkers who develop the course of a project of the business program. The skills necessary for this job include critical thinking, management skills, attention to detail, and leadership skill. They should be equipped with knowledge about business and management.

Media manager vs strategist salary

Media managers and strategists have different pay scales, as shown below.

Media ManagerStrategist
Average salary$96,475$104,881
Salary rangeBetween $66,000 And $140,000Between $62,000 And $176,000
Highest paying CitySan Francisco, CAHartford, CT
Highest paying statePennsylvaniaConnecticut
Best paying companyMetaThe Citadel
Best paying industryAutomotiveTechnology

Differences between media manager and strategist education

There are a few differences between a media manager and a strategist in terms of educational background:

Media ManagerStrategist
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 73%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Media manager vs strategist demographics

Here are the differences between media managers' and strategists' demographics:

Media ManagerStrategist
Average age3939
Gender ratioMale, 51.7% Female, 48.3%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between media manager and strategist duties and responsibilities

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Strategist example responsibilities.

  • Manage change requests using CMS for corporate website.
  • Experience in managing online affiliate programs for e-commerce sites.
  • Plan Instagram launch, manage posts, and tracking success on the account.
  • Manage HubSpot activities, including blogs, email marketing, landing pages and CRM maintenance.
  • Lead the team to develop the company's only OEM product for the security/surveillance market.
  • Manage all top line donation form fundraising strategy including design, copy, naming conventions, redirects and A/B testing.
  • Show more

Media manager vs strategist skills

Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%
Common strategist skills
  • Project Management, 12%
  • Customer Satisfaction, 9%
  • PowerPoint, 8%
  • Portfolio, 6%
  • Digital Marketing, 5%
  • Client Facing, 4%

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