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The differences between merchandise leads and co-managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a merchandise lead and a co-manager. Additionally, a co-manager has an average salary of $64,962, which is higher than the $35,572 average annual salary of a merchandise lead.
The top three skills for a merchandise lead include sales floor, customer service and customer satisfaction. The most important skills for a co-manager are payroll, customer service, and food safety.
| Merchandise Lead | Co-Manager | |
| Yearly salary | $35,572 | $64,962 |
| Hourly rate | $17.10 | $31.23 |
| Growth rate | 6% | 6% |
| Number of jobs | 72,605 | 258,234 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 49% | Bachelor's Degree, 52% |
| Average age | 43 | 43 |
| Years of experience | 6 | 6 |
A merchandise lead is responsible for strategizing merchandise methods to reach sales performance targets. Merchandise leads assist the consumers in choosing the best products according to their needs and budget limitations. They evaluate the current market trends to generate more revenue resources and increase the company's profitability by negotiating with trusted suppliers and vendors. A merchandise lead must have excellent communication and organizational skills, especially in helping with marketing and promotional campaigns to attract consumers' interests and meet public demands.
A co-manager's role is to supervise business operations and perform administrative tasks as support to a manager. One of the primary functions of a co-manager is to delegate tasks of team members and arrange schedules. They also evaluate progress, produce the necessary documentation, maintain a record of data, identify issues and opportunities, and assist in coordinating with other employees. A co-manager may also have the task of hiring and training new workforce members, enforcing policies and regulations at all times.
Merchandise leads and co-managers have different pay scales, as shown below.
| Merchandise Lead | Co-Manager | |
| Average salary | $35,572 | $64,962 |
| Salary range | Between $27,000 And $45,000 | Between $35,000 And $119,000 |
| Highest paying City | Green Bay, WI | New York, NY |
| Highest paying state | Rhode Island | Massachusetts |
| Best paying company | PepsiCo | GUESS |
| Best paying industry | Retail | Retail |
There are a few differences between a merchandise lead and a co-manager in terms of educational background:
| Merchandise Lead | Co-Manager | |
| Most common degree | Bachelor's Degree, 49% | Bachelor's Degree, 52% |
| Most common major | Business | Business |
| Most common college | SUNY College of Technology at Delhi | SUNY College of Technology at Delhi |
Here are the differences between merchandise leads' and co-managers' demographics:
| Merchandise Lead | Co-Manager | |
| Average age | 43 | 43 |
| Gender ratio | Male, 42.5% Female, 57.5% | Male, 44.3% Female, 55.7% |
| Race ratio | Black or African American, 8.6% Unknown, 4.7% Hispanic or Latino, 18.1% Asian, 7.0% White, 61.0% American Indian and Alaska Native, 0.7% | Black or African American, 8.8% Unknown, 4.7% Hispanic or Latino, 16.8% Asian, 7.1% White, 62.0% American Indian and Alaska Native, 0.7% |
| LGBT Percentage | 9% | 9% |