National sales executive vs national account executive

The differences between national sales executives and national account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a national account executive has an average salary of $75,924, which is higher than the $71,086 average annual salary of a national sales executive.

The top three skills for a national sales executive include CRM, sales process and business development. The most important skills for a national account executive are customer service, healthcare, and account management.

National sales executive vs national account executive overview

	National Sales Executive	National Account Executive
Yearly salary	$71,086	$75,924
Hourly rate	$34.18	$36.50
Growth rate	5%	5%
Number of jobs	190,753	160,271
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 82%	Bachelor's Degree, 82%
Average age	46	44
Years of experience	8	-

What does a national sales executive do?

A national sales executive pursues client opportunities on a nationwide focus, aiming to secure sales and build positive client relationships. They typically conduct market research and analysis, generate leads, reach out to clients through calls and correspondence, offer products and services, discuss product specifications and promotions, arrange payment plans, and even negotiate contracts. They may also assist customers by answering inquiries, handling problems and complaints, and issuing refunds. Moreover, a national sales executive presents sales reports to managers and develops strategies to optimize sales performances.

What does a national account executive do?

A national account executive is responsible for identifying sales opportunities and assisting the company in achieving its sales goals. Your duties and responsibilities will include identifying new market trends and conducting research to win new accounts, enforcing the company's sales strategies and plans, and developing new revenue from existing clients by offering additional services and selling new sites. Additionally, you will be responsible for maintaining good relationships with business decision-makers at major companies, investigating promotions, sales strategies, and competitor products, and setting performance goals.

National sales executive vs national account executive salary

National sales executives and national account executives have different pay scales, as shown below.

	National Sales Executive	National Account Executive
Average salary	$71,086	$75,924
Salary range	Between $51,000 And $98,000	Between $47,000 And $122,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Oregon
Best paying company	-	Thumbtack
Best paying industry	-	Finance

Differences between national sales executive and national account executive education

There are a few differences between a national sales executive and a national account executive in terms of educational background:

	National Sales Executive	National Account Executive
Most common degree	Bachelor's Degree, 82%	Bachelor's Degree, 82%
Most common major	Business	Business
Most common college	University of Southern California	University of Pennsylvania

National sales executive vs national account executive demographics

Here are the differences between national sales executives' and national account executives' demographics:

	National Sales Executive	National Account Executive
Average age	46	44
Gender ratio	Male, 67.7% Female, 32.3%	Male, 65.7% Female, 34.3%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 7.1% Unknown, 4.1% Hispanic or Latino, 15.7% Asian, 5.7% White, 67.1% American Indian and Alaska Native, 0.4%
LGBT Percentage	7%	5%

Differences between national sales executive and national account executive duties and responsibilities

National sales executive example responsibilities.

Obtain leads and persistent in sales calls through SalesForce.
Generate leads through internet research, marketing, trade show participation, internal department cross-selling, and referrals.
Create ROI analyses for medical practices.
Calculate ROI for product categories to forecast product assortments.
Lead prospects through the buying cycle and track progress through Salesforce.
Implement CRM software to monitor and drive all existing and perspective customer sales.

National account executive example responsibilities.

Manage a customer relations management (CRM) system by inputting customer orders and information necessary to manage each account.
Use SalesForce to effective manage current relationships and new prospects.
Utilize SalesForce daily in order to effectively prospect and manage sales cycle.
Manage and negotiate contracts with large strategic IDNs while supporting GPO management.
Manage OEM relationship from a proactive consultative role proposing strategy and tactics for client base on research data and marketing/engagement metrics.
Maintain accounts utilizing a detail CRM database and continuous follow-ups.

National sales executive vs national account executive skills

Common national sales executive skills

CRM, 10%
Sales Process, 8%
Business Development, 6%
Trade Shows, 5%
Sales Strategies, 5%
Product Development, 4%

Common national account executive skills

Customer Service, 10%
Healthcare, 6%
Account Management, 6%
PowerPoint, 6%
National Accounts, 6%
CRM, 4%

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National Sales Executive
National Sales Executive vs National Account Executive

Updated January 8, 2025

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