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Online marketing strategist vs digital marketing strategist

The differences between online marketing strategists and digital marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an online marketing strategist and a digital marketing strategist. Additionally, an online marketing strategist has an average salary of $114,651, which is higher than the $65,114 average annual salary of a digital marketing strategist.

The top three skills for an online marketing strategist include website development, facebook ads and marketing campaigns. The most important skills for a digital marketing strategist are digital marketing, google analytics, and email marketing.

Online marketing strategist vs digital marketing strategist overview

Online Marketing StrategistDigital Marketing Strategist
Yearly salary$114,651$65,114
Hourly rate$55.12$31.30
Growth rate10%10%
Number of jobs80,26392,459
Job satisfaction-4
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 78%
Average age3939
Years of experience1010

Online marketing strategist vs digital marketing strategist salary

Online marketing strategists and digital marketing strategists have different pay scales, as shown below.

Online Marketing StrategistDigital Marketing Strategist
Average salary$114,651$65,114
Salary rangeBetween $78,000 And $166,000Between $48,000 And $87,000
Highest paying City-Jersey City, NJ
Highest paying state-Rhode Island
Best paying company-Northern Trust
Best paying industry-Start-up

Differences between online marketing strategist and digital marketing strategist education

There are a few differences between an online marketing strategist and a digital marketing strategist in terms of educational background:

Online Marketing StrategistDigital Marketing Strategist
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 78%
Most common majorMarketingMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Online marketing strategist vs digital marketing strategist demographics

Here are the differences between online marketing strategists' and digital marketing strategists' demographics:

Online Marketing StrategistDigital Marketing Strategist
Average age3939
Gender ratioMale, 51.2% Female, 48.8%Male, 55.9% Female, 44.1%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between online marketing strategist and digital marketing strategist duties and responsibilities

Online marketing strategist example responsibilities.

  • Enhance customers experience by providing expert advice and recommendations in order to achieve a positive ROI.
  • Manage media relationships, including contract negotiations, creative development and delivery, implementation, and ROI analysis.
  • Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.
  • Develop customer coverage strategy to effectively deploy inside sales, field sales teams, and telemarketing across customer universe.

Digital marketing strategist example responsibilities.

  • Manage large internal campaigns and launch new intranet site with new CMS.
  • Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.
  • Create and implement customer facing web products (sites, campaigns, surveys and email) using HTML and CSS.
  • Create web banner and twitter background for twitter page.
  • Used WordPress and complimentary plugins to build a user-friendly, mobile-friendly website.
  • Analyze traffic patterns, update content and write HTML for website pages.
  • Show more

Online marketing strategist vs digital marketing strategist skills

Common online marketing strategist skills
  • Website Development, 13%
  • Facebook ADS, 7%
  • Marketing Campaigns, 7%
  • Email Campaigns, 7%
  • Keyword Research, 5%
  • Google Adwords, 5%
Common digital marketing strategist skills
  • Digital Marketing, 27%
  • Google Analytics, 5%
  • Email Marketing, 4%
  • Marketing Campaigns, 4%
  • A/B, 3%
  • WordPress, 3%

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