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The differences between product marketing associates and business development managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product marketing associate and a business development manager. Additionally, a business development manager has an average salary of $100,769, which is higher than the $81,820 average annual salary of a product marketing associate.
The top three skills for a product marketing associate include digital marketing, market research and product management. The most important skills for a business development manager are customer service, CRM, and healthcare.
| Product Marketing Associate | Business Development Manager | |
| Yearly salary | $81,820 | $100,769 |
| Hourly rate | $39.34 | $48.45 |
| Growth rate | 10% | 10% |
| Number of jobs | 148,705 | 215,309 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product marketing associate is responsible for supporting the operations of the marketing department of an organization, ensuring the efficient deliveries of marketing techniques to promote brand image and increase media presence to reach the target audience. Product marketing associates coordinate with the clients to respond to their inquiries and concerns, provide them progress updates, and inform them of marketing solutions that the team developed. They also analyze the current market trends to identify potential business opportunities that would generate more resources for revenues, implement new services, and attract potential clients and business partnerships.
A business development manager's duties include identifying business opportunities, developing effective models and strategies to improve business performance, searching for potential clients to generate income and attract partnerships. A business development manager must have extensive knowledge of the market trends and adjust strategies as needed to meet the needs of the client. Excellent communication, decision-making, critical thinking, and leadership skills are just some of the key factors that business development managers should possess to communicate and negotiate with the clients.
Product marketing associates and business development managers have different pay scales, as shown below.
| Product Marketing Associate | Business Development Manager | |
| Average salary | $81,820 | $100,769 |
| Salary range | Between $55,000 And $120,000 | Between $67,000 And $151,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Massachusetts | California |
| Best paying company | Meta | Shearman & Sterling |
| Best paying industry | Start-up | Finance |
There are a few differences between a product marketing associate and a business development manager in terms of educational background:
| Product Marketing Associate | Business Development Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 74% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing associates' and business development managers' demographics:
| Product Marketing Associate | Business Development Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 68.6% Female, 31.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |