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The differences between product marketing associates and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product marketing associate and a marketing account executive. Additionally, a product marketing associate has an average salary of $81,820, which is higher than the $52,986 average annual salary of a marketing account executive.
The top three skills for a product marketing associate include digital marketing, market research and product management. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.
| Product Marketing Associate | Marketing Account Executive | |
| Yearly salary | $81,820 | $52,986 |
| Hourly rate | $39.34 | $25.47 |
| Growth rate | 10% | 10% |
| Number of jobs | 148,705 | 188,195 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product marketing associate is responsible for supporting the operations of the marketing department of an organization, ensuring the efficient deliveries of marketing techniques to promote brand image and increase media presence to reach the target audience. Product marketing associates coordinate with the clients to respond to their inquiries and concerns, provide them progress updates, and inform them of marketing solutions that the team developed. They also analyze the current market trends to identify potential business opportunities that would generate more resources for revenues, implement new services, and attract potential clients and business partnerships.
Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.
Product marketing associates and marketing account executives have different pay scales, as shown below.
| Product Marketing Associate | Marketing Account Executive | |
| Average salary | $81,820 | $52,986 |
| Salary range | Between $55,000 And $120,000 | Between $36,000 And $75,000 |
| Highest paying City | San Francisco, CA | Reston, VA |
| Highest paying state | Massachusetts | Virginia |
| Best paying company | Meta | |
| Best paying industry | Start-up | Finance |
There are a few differences between a product marketing associate and a marketing account executive in terms of educational background:
| Product Marketing Associate | Marketing Account Executive | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing associates' and marketing account executives' demographics:
| Product Marketing Associate | Marketing Account Executive | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 45.1% Female, 54.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |