Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between product marketing associates and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a product marketing associate, becoming a marketing communications coordinator takes usually requires 4-6 years. Additionally, a product marketing associate has an average salary of $81,820, which is higher than the $49,151 average annual salary of a marketing communications coordinator.
The top three skills for a product marketing associate include digital marketing, market research and product management. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Product Marketing Associate | Marketing Communications Coordinator | |
| Yearly salary | $81,820 | $49,151 |
| Hourly rate | $39.34 | $23.63 |
| Growth rate | 10% | 19% |
| Number of jobs | 148,705 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 83% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A product marketing associate is responsible for supporting the operations of the marketing department of an organization, ensuring the efficient deliveries of marketing techniques to promote brand image and increase media presence to reach the target audience. Product marketing associates coordinate with the clients to respond to their inquiries and concerns, provide them progress updates, and inform them of marketing solutions that the team developed. They also analyze the current market trends to identify potential business opportunities that would generate more resources for revenues, implement new services, and attract potential clients and business partnerships.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Product marketing associates and marketing communications coordinators have different pay scales, as shown below.
| Product Marketing Associate | Marketing Communications Coordinator | |
| Average salary | $81,820 | $49,151 |
| Salary range | Between $55,000 And $120,000 | Between $36,000 And $67,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Massachusetts | New Jersey |
| Best paying company | Meta | Avid |
| Best paying industry | Start-up | Manufacturing |
There are a few differences between a product marketing associate and a marketing communications coordinator in terms of educational background:
| Product Marketing Associate | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 83% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing associates' and marketing communications coordinators' demographics:
| Product Marketing Associate | Marketing Communications Coordinator | |
| Average age | 39 | 37 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |