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The differences between product marketing associates and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product marketing associate and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $81,820 average annual salary of a product marketing associate.
The top three skills for a product marketing associate include digital marketing, market research and product management. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Product Marketing Associate | Marketing Director | |
| Yearly salary | $81,820 | $114,906 |
| Hourly rate | $39.34 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 148,705 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product marketing associate is responsible for supporting the operations of the marketing department of an organization, ensuring the efficient deliveries of marketing techniques to promote brand image and increase media presence to reach the target audience. Product marketing associates coordinate with the clients to respond to their inquiries and concerns, provide them progress updates, and inform them of marketing solutions that the team developed. They also analyze the current market trends to identify potential business opportunities that would generate more resources for revenues, implement new services, and attract potential clients and business partnerships.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Product marketing associates and marketing directors have different pay scales, as shown below.
| Product Marketing Associate | Marketing Director | |
| Average salary | $81,820 | $114,906 |
| Salary range | Between $55,000 And $120,000 | Between $68,000 And $193,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Massachusetts | California |
| Best paying company | Meta | Brookfield Properties |
| Best paying industry | Start-up | Manufacturing |
There are a few differences between a product marketing associate and a marketing director in terms of educational background:
| Product Marketing Associate | Marketing Director | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing associates' and marketing directors' demographics:
| Product Marketing Associate | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |