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The differences between product marketing associates and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a product marketing associate, becoming a marketing & events coordinator takes usually requires 4-6 years. Additionally, a product marketing associate has an average salary of $81,820, which is higher than the $41,447 average annual salary of a marketing & events coordinator.
The top three skills for a product marketing associate include digital marketing, market research and product management. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.
| Product Marketing Associate | Marketing & Events Coordinator | |
| Yearly salary | $81,820 | $41,447 |
| Hourly rate | $39.34 | $19.93 |
| Growth rate | 10% | 19% |
| Number of jobs | 148,705 | 84,375 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 81% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A product marketing associate is responsible for supporting the operations of the marketing department of an organization, ensuring the efficient deliveries of marketing techniques to promote brand image and increase media presence to reach the target audience. Product marketing associates coordinate with the clients to respond to their inquiries and concerns, provide them progress updates, and inform them of marketing solutions that the team developed. They also analyze the current market trends to identify potential business opportunities that would generate more resources for revenues, implement new services, and attract potential clients and business partnerships.
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
Product marketing associates and marketing & events coordinators have different pay scales, as shown below.
| Product Marketing Associate | Marketing & Events Coordinator | |
| Average salary | $81,820 | $41,447 |
| Salary range | Between $55,000 And $120,000 | Between $31,000 And $54,000 |
| Highest paying City | San Francisco, CA | Jersey City, NJ |
| Highest paying state | Massachusetts | New Jersey |
| Best paying company | Meta | A.T. Kearney |
| Best paying industry | Start-up | Start-up |
There are a few differences between a product marketing associate and a marketing & events coordinator in terms of educational background:
| Product Marketing Associate | Marketing & Events Coordinator | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 81% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing associates' and marketing & events coordinators' demographics:
| Product Marketing Associate | Marketing & Events Coordinator | |
| Average age | 39 | 37 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |