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The differences between product marketing associates and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product marketing associate and a marketing supervisor. Additionally, a product marketing associate has an average salary of $81,820, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a product marketing associate include digital marketing, market research and product management. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Product Marketing Associate | Marketing Supervisor | |
| Yearly salary | $81,820 | $64,304 |
| Hourly rate | $39.34 | $30.92 |
| Growth rate | 10% | 10% |
| Number of jobs | 148,705 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 71% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product marketing associate is responsible for supporting the operations of the marketing department of an organization, ensuring the efficient deliveries of marketing techniques to promote brand image and increase media presence to reach the target audience. Product marketing associates coordinate with the clients to respond to their inquiries and concerns, provide them progress updates, and inform them of marketing solutions that the team developed. They also analyze the current market trends to identify potential business opportunities that would generate more resources for revenues, implement new services, and attract potential clients and business partnerships.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Product marketing associates and marketing supervisors have different pay scales, as shown below.
| Product Marketing Associate | Marketing Supervisor | |
| Average salary | $81,820 | $64,304 |
| Salary range | Between $55,000 And $120,000 | Between $45,000 And $90,000 |
| Highest paying City | San Francisco, CA | Dix Hills, NY |
| Highest paying state | Massachusetts | New York |
| Best paying company | Meta | Halliburton |
| Best paying industry | Start-up | Retail |
There are a few differences between a product marketing associate and a marketing supervisor in terms of educational background:
| Product Marketing Associate | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 71% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing associates' and marketing supervisors' demographics:
| Product Marketing Associate | Marketing Supervisor | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |