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The differences between product marketing specialists and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a product marketing specialist and a digital marketing specialist. Additionally, a product marketing specialist has an average salary of $89,296, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a product marketing specialist include digital marketing, marketing campaigns and market research. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Product Marketing Specialist | Digital Marketing Specialist | |
| Yearly salary | $89,296 | $60,359 |
| Hourly rate | $42.93 | $29.02 |
| Growth rate | 19% | 19% |
| Number of jobs | 139,490 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Product marketing specialists are employees who focus on the marketing content of one specific product or service of the company. They specialize in branding activities related to the product. They ensure that the branding is consistent so that it can be easily associated with the product. They also work on marketing campaigns for the product. Product marketing specialists must be familiar with the industry trends as well as with the target market of the product. They may conduct research studies to further improve the marketing content related to the product.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Product marketing specialists and digital marketing specialists have different pay scales, as shown below.
| Product Marketing Specialist | Digital Marketing Specialist | |
| Average salary | $89,296 | $60,359 |
| Salary range | Between $63,000 And $126,000 | Between $44,000 And $81,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Apple | Meta |
| Best paying industry | Manufacturing | Finance |
There are a few differences between a product marketing specialist and a digital marketing specialist in terms of educational background:
| Product Marketing Specialist | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing specialists' and digital marketing specialists' demographics:
| Product Marketing Specialist | Digital Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.7% Female, 55.3% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.8% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |