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The differences between product marketing specialists and marketing and sales associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a product marketing specialist and a marketing and sales associate. Additionally, a product marketing specialist has an average salary of $89,296, which is higher than the $45,665 average annual salary of a marketing and sales associate.
The top three skills for a product marketing specialist include digital marketing, marketing campaigns and market research. The most important skills for a marketing and sales associate are customer satisfaction, digital marketing, and customer service.
| Product Marketing Specialist | Marketing And Sales Associate | |
| Yearly salary | $89,296 | $45,665 |
| Hourly rate | $42.93 | $21.95 |
| Growth rate | 19% | 19% |
| Number of jobs | 139,490 | 300,744 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Product marketing specialists are employees who focus on the marketing content of one specific product or service of the company. They specialize in branding activities related to the product. They ensure that the branding is consistent so that it can be easily associated with the product. They also work on marketing campaigns for the product. Product marketing specialists must be familiar with the industry trends as well as with the target market of the product. They may conduct research studies to further improve the marketing content related to the product.
A marketing and sales associate specializes in devising strategies to reach sales targets while building strong relationships with clients. Their responsibilities typically revolve around reaching out to clients through calls and correspondence, producing sales reports and forecasts, coordinating with various marketing personnel, and analyzing the current marketing trends and conditions to identify new opportunities. It is also essential to maintain records of all transactions and monitor the performance of marketing campaigns to be aware of areas that need improvement. Furthermore, it is vital to prioritize customer satisfaction and brand awareness, all while adhering to the company's policies and regulations.
Product marketing specialists and marketing and sales associates have different pay scales, as shown below.
| Product Marketing Specialist | Marketing And Sales Associate | |
| Average salary | $89,296 | $45,665 |
| Salary range | Between $63,000 And $126,000 | Between $30,000 And $69,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Washington | Washington |
| Best paying company | Apple | McKinsey & Company Inc |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a product marketing specialist and a marketing and sales associate in terms of educational background:
| Product Marketing Specialist | Marketing And Sales Associate | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing specialists' and marketing and sales associates' demographics:
| Product Marketing Specialist | Marketing And Sales Associate | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.7% Female, 55.3% | Male, 45.6% Female, 54.4% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.8% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |