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The differences between product marketing specialists and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a product marketing specialist and a marketing and sales coordinator. Additionally, a product marketing specialist has an average salary of $89,296, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.
The top three skills for a product marketing specialist include digital marketing, marketing campaigns and market research. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.
| Product Marketing Specialist | Marketing And Sales Coordinator | |
| Yearly salary | $89,296 | $45,306 |
| Hourly rate | $42.93 | $21.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 139,490 | 89,923 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Product marketing specialists are employees who focus on the marketing content of one specific product or service of the company. They specialize in branding activities related to the product. They ensure that the branding is consistent so that it can be easily associated with the product. They also work on marketing campaigns for the product. Product marketing specialists must be familiar with the industry trends as well as with the target market of the product. They may conduct research studies to further improve the marketing content related to the product.
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
Product marketing specialists and marketing and sales coordinators have different pay scales, as shown below.
| Product Marketing Specialist | Marketing And Sales Coordinator | |
| Average salary | $89,296 | $45,306 |
| Salary range | Between $63,000 And $126,000 | Between $33,000 And $61,000 |
| Highest paying City | Seattle, WA | Alameda, CA |
| Highest paying state | Washington | Delaware |
| Best paying company | Apple | AIG |
| Best paying industry | Manufacturing | Professional |
There are a few differences between a product marketing specialist and a marketing and sales coordinator in terms of educational background:
| Product Marketing Specialist | Marketing And Sales Coordinator | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing specialists' and marketing and sales coordinators' demographics:
| Product Marketing Specialist | Marketing And Sales Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.7% Female, 55.3% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.8% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |