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The differences between product marketing specialists and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a product marketing specialist and a marketing & events coordinator. Additionally, a product marketing specialist has an average salary of $89,296, which is higher than the $41,447 average annual salary of a marketing & events coordinator.
The top three skills for a product marketing specialist include digital marketing, marketing campaigns and market research. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.
| Product Marketing Specialist | Marketing & Events Coordinator | |
| Yearly salary | $89,296 | $41,447 |
| Hourly rate | $42.93 | $19.93 |
| Growth rate | 19% | 19% |
| Number of jobs | 139,490 | 84,375 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 81% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Product marketing specialists are employees who focus on the marketing content of one specific product or service of the company. They specialize in branding activities related to the product. They ensure that the branding is consistent so that it can be easily associated with the product. They also work on marketing campaigns for the product. Product marketing specialists must be familiar with the industry trends as well as with the target market of the product. They may conduct research studies to further improve the marketing content related to the product.
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
Product marketing specialists and marketing & events coordinators have different pay scales, as shown below.
| Product Marketing Specialist | Marketing & Events Coordinator | |
| Average salary | $89,296 | $41,447 |
| Salary range | Between $63,000 And $126,000 | Between $31,000 And $54,000 |
| Highest paying City | Seattle, WA | Jersey City, NJ |
| Highest paying state | Washington | New Jersey |
| Best paying company | Apple | A.T. Kearney |
| Best paying industry | Manufacturing | Start-up |
There are a few differences between a product marketing specialist and a marketing & events coordinator in terms of educational background:
| Product Marketing Specialist | Marketing & Events Coordinator | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 81% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing specialists' and marketing & events coordinators' demographics:
| Product Marketing Specialist | Marketing & Events Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.7% Female, 55.3% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.8% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |