Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between product marketing specialists and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a product marketing specialist and a marketing & sales specialist. Additionally, a product marketing specialist has an average salary of $89,296, which is higher than the $54,214 average annual salary of a marketing & sales specialist.
The top three skills for a product marketing specialist include digital marketing, marketing campaigns and market research. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Product Marketing Specialist | Marketing & Sales Specialist | |
| Yearly salary | $89,296 | $54,214 |
| Hourly rate | $42.93 | $26.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 139,490 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Product marketing specialists are employees who focus on the marketing content of one specific product or service of the company. They specialize in branding activities related to the product. They ensure that the branding is consistent so that it can be easily associated with the product. They also work on marketing campaigns for the product. Product marketing specialists must be familiar with the industry trends as well as with the target market of the product. They may conduct research studies to further improve the marketing content related to the product.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Product marketing specialists and marketing & sales specialists have different pay scales, as shown below.
| Product Marketing Specialist | Marketing & Sales Specialist | |
| Average salary | $89,296 | $54,214 |
| Salary range | Between $63,000 And $126,000 | Between $37,000 And $78,000 |
| Highest paying City | Seattle, WA | Renton, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Apple | McKinsey & Company Inc |
| Best paying industry | Manufacturing | Telecommunication |
There are a few differences between a product marketing specialist and a marketing & sales specialist in terms of educational background:
| Product Marketing Specialist | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing specialists' and marketing & sales specialists' demographics:
| Product Marketing Specialist | Marketing & Sales Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.7% Female, 55.3% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.8% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |