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The differences between product marketing specialists and product marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a product marketing specialist and a product marketing analyst. Additionally, a product marketing specialist has an average salary of $89,296, which is higher than the $77,349 average annual salary of a product marketing analyst.
The top three skills for a product marketing specialist include digital marketing, marketing campaigns and market research. The most important skills for a product marketing analyst are product line, marketing campaigns, and competitive intelligence.
| Product Marketing Specialist | Product Marketing Analyst | |
| Yearly salary | $89,296 | $77,349 |
| Hourly rate | $42.93 | $37.19 |
| Growth rate | 19% | 19% |
| Number of jobs | 139,490 | 150,314 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Product marketing specialists are employees who focus on the marketing content of one specific product or service of the company. They specialize in branding activities related to the product. They ensure that the branding is consistent so that it can be easily associated with the product. They also work on marketing campaigns for the product. Product marketing specialists must be familiar with the industry trends as well as with the target market of the product. They may conduct research studies to further improve the marketing content related to the product.
A product marketing analyst is responsible for analyzing marketing strategies to promote specific company products and services to the target market by developing digital content and promotional materials. Product marketing analysts evaluate the product's sales conditions and provide in-depth analysis to recommend strategic techniques for customers' brand awareness. They also identify business opportunities to meet consumer demands and public interests, attracting potential clients, and negotiating business partnerships. A product marketing analyst must have excellent communication and organizational skills, especially on coordinating with the clients for their specifications and requirements and adjusting plans according to their budget limitations and goals.
Product marketing specialists and product marketing analysts have different pay scales, as shown below.
| Product Marketing Specialist | Product Marketing Analyst | |
| Average salary | $89,296 | $77,349 |
| Salary range | Between $63,000 And $126,000 | Between $55,000 And $108,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Apple | Meta |
| Best paying industry | Manufacturing | Start-up |
There are a few differences between a product marketing specialist and a product marketing analyst in terms of educational background:
| Product Marketing Specialist | Product Marketing Analyst | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing specialists' and product marketing analysts' demographics:
| Product Marketing Specialist | Product Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.7% Female, 55.3% | Male, 52.0% Female, 48.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.8% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |