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The differences between product marketing specialists and research specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a product marketing specialist and a research specialist. Additionally, a product marketing specialist has an average salary of $89,296, which is higher than the $52,662 average annual salary of a research specialist.
The top three skills for a product marketing specialist include digital marketing, marketing campaigns and market research. The most important skills for a research specialist are data collection, patients, and research projects.
| Product Marketing Specialist | Research Specialist | |
| Yearly salary | $89,296 | $52,662 |
| Hourly rate | $42.93 | $25.32 |
| Growth rate | 19% | 19% |
| Number of jobs | 139,490 | 79,341 |
| Job satisfaction | - | 4 |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 61% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Product marketing specialists are employees who focus on the marketing content of one specific product or service of the company. They specialize in branding activities related to the product. They ensure that the branding is consistent so that it can be easily associated with the product. They also work on marketing campaigns for the product. Product marketing specialists must be familiar with the industry trends as well as with the target market of the product. They may conduct research studies to further improve the marketing content related to the product.
In a laboratory setting, a research specialist's responsibilities primarily revolve around conducting thorough research and analysis, producing extensive detailed reports, reviewing results, and coordinating with senior researchers and other laboratory personnel to ensure the accuracy of results. Furthermore, a research specialist may contribute their expertise to other publications and articles, train or supervise new researchers, and implement all laboratory guidelines and safety regulations at all times.
Product marketing specialists and research specialists have different pay scales, as shown below.
| Product Marketing Specialist | Research Specialist | |
| Average salary | $89,296 | $52,662 |
| Salary range | Between $63,000 And $126,000 | Between $35,000 And $77,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Apple | Novartis |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a product marketing specialist and a research specialist in terms of educational background:
| Product Marketing Specialist | Research Specialist | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 61% |
| Most common major | Business | Biology |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing specialists' and research specialists' demographics:
| Product Marketing Specialist | Research Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.7% Female, 55.3% | Male, 38.0% Female, 62.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.8% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |