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Promotional marketing specialist vs content specialist

The differences between promotional marketing specialists and content specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a promotional marketing specialist and a content specialist. Additionally, a content specialist has an average salary of $66,018, which is higher than the $50,144 average annual salary of a promotional marketing specialist.

The top three skills for a promotional marketing specialist include trade shows, facebook and promotional events. The most important skills for a content specialist are customer service, digital marketing, and wordpress.

Promotional marketing specialist vs content specialist overview

Promotional Marketing SpecialistContent Specialist
Yearly salary$50,144$66,018
Hourly rate$24.11$31.74
Growth rate19%19%
Number of jobs78,36440,346
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 76%
Average age3737
Years of experience66

Promotional marketing specialist vs content specialist salary

Promotional marketing specialists and content specialists have different pay scales, as shown below.

Promotional Marketing SpecialistContent Specialist
Average salary$50,144$66,018
Salary rangeBetween $33,000 And $75,000Between $52,000 And $83,000
Highest paying CityNew York, NYSan Francisco, CA
Highest paying stateWashingtonNew Jersey
Best paying companyIEEE FoundationMeta
Best paying industryMediaHealth Care

Differences between promotional marketing specialist and content specialist education

There are a few differences between a promotional marketing specialist and a content specialist in terms of educational background:

Promotional Marketing SpecialistContent Specialist
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 76%
Most common majorMarketingCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Promotional marketing specialist vs content specialist demographics

Here are the differences between promotional marketing specialists' and content specialists' demographics:

Promotional Marketing SpecialistContent Specialist
Average age3737
Gender ratioMale, 30.7% Female, 69.3%Male, 43.0% Female, 57.0%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between promotional marketing specialist and content specialist duties and responsibilities

Promotional marketing specialist example responsibilities.

  • Pipe valuable company and executive information directly into CRM and filter incoming marketing leads to the appropriate territory/sales associate.
  • Develop and implement an in-house customer event and reservation tracking system for sales and marketing that measure ROI of advertiser participation.
  • Initiate KPI monitoring including baseline performance, road map for improvement and milestones for achievement.

Content specialist example responsibilities.

  • Manage premium partner's Youtube channels (e.g.
  • Manage the manual migration of content from the previous site to the new Drupal CMS.
  • Lead the implementation of a web solution providing easy, fast data search and data visualization capabilities to users.
  • supply original content, manage instagram account, and work promotional events for this e-magazine focuse on health and fitness motivation.
  • Synthesize render documents using HTML, CSS, and XML in the proprietary web base application.
  • Optimize blog posts for SEO in the WordPress platform by adding images, captions, meta descriptions and more.
  • Show more

Promotional marketing specialist vs content specialist skills

Common promotional marketing specialist skills
  • Trade Shows, 11%
  • Facebook, 10%
  • Promotional Events, 10%
  • Press Releases, 9%
  • Twitter, 8%
  • Event Planning, 6%
Common content specialist skills
  • Customer Service, 6%
  • Digital Marketing, 6%
  • WordPress, 5%
  • Web Content, 4%
  • Content Strategy, 4%
  • Content Development, 4%

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