Promotional marketing specialist vs marketing analyst

The differences between promotional marketing specialists and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a promotional marketing specialist and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $50,144 average annual salary of a promotional marketing specialist.

The top three skills for a promotional marketing specialist include trade shows, facebook and promotional events. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.

Promotional marketing specialist vs marketing analyst overview

	Promotional Marketing Specialist	Marketing Analyst
Yearly salary	$50,144	$59,380
Hourly rate	$24.11	$28.55
Growth rate	19%	19%
Number of jobs	78,364	95,650
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

Promotional marketing specialist vs marketing analyst salary

Promotional marketing specialists and marketing analysts have different pay scales, as shown below.

	Promotional Marketing Specialist	Marketing Analyst
Average salary	$50,144	$59,380
Salary range	Between $33,000 And $75,000	Between $41,000 And $84,000
Highest paying City	New York, NY	Seattle, WA
Highest paying state	Washington	Washington
Best paying company	IEEE Foundation	Meta
Best paying industry	Media	Finance

Differences between promotional marketing specialist and marketing analyst education

There are a few differences between a promotional marketing specialist and a marketing analyst in terms of educational background:

	Promotional Marketing Specialist	Marketing Analyst
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 78%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Promotional marketing specialist vs marketing analyst demographics

Here are the differences between promotional marketing specialists' and marketing analysts' demographics:

	Promotional Marketing Specialist	Marketing Analyst
Average age	37	37
Gender ratio	Male, 30.7% Female, 69.3%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between promotional marketing specialist and marketing analyst duties and responsibilities

Promotional marketing specialist example responsibilities.

Pipe valuable company and executive information directly into CRM and filter incoming marketing leads to the appropriate territory/sales associate.
Develop and implement an in-house customer event and reservation tracking system for sales and marketing that measure ROI of advertiser participation.
Initiate KPI monitoring including baseline performance, road map for improvement and milestones for achievement.

Marketing analyst example responsibilities.

Train users; manage change requests/defects, UAT, and provide post production support.
Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
Investigate questionable sales leads within SalesForce.com.
Manage multiple SQL databases and deliver data analysis and business reports.

Promotional marketing specialist vs marketing analyst skills

Common promotional marketing specialist skills

Trade Shows, 11%
Facebook, 10%
Promotional Events, 10%
Press Releases, 9%
Twitter, 8%
Event Planning, 6%

Common marketing analyst skills

Digital Marketing, 8%
SQL, 5%
Google Analytics, 5%
Marketing Campaigns, 5%
PowerPoint, 4%
CRM, 4%

Promotional Marketing Specialist vs. similar jobs

Promotional Marketing Specialist related careers

Promotional Marketing Specialist related jobs

What similar roles do

Zippia Careers
Business and Financial Industry
Promotional Marketing Specialist
Promotional Marketing Specialist vs Marketing Analyst

Updated January 8, 2025

Browse business and financial jobs