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Promotional marketing specialist vs marketing executive

The differences between promotional marketing specialists and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a promotional marketing specialist, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $50,144 average annual salary of a promotional marketing specialist.

The top three skills for a promotional marketing specialist include trade shows, facebook and promotional events. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.

Promotional marketing specialist vs marketing executive overview

Promotional Marketing SpecialistMarketing Executive
Yearly salary$50,144$73,499
Hourly rate$24.11$35.34
Growth rate19%10%
Number of jobs78,364145,040
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 70%
Average age3739
Years of experience610

Promotional marketing specialist vs marketing executive salary

Promotional marketing specialists and marketing executives have different pay scales, as shown below.

Promotional Marketing SpecialistMarketing Executive
Average salary$50,144$73,499
Salary rangeBetween $33,000 And $75,000Between $49,000 And $108,000
Highest paying CityNew York, NYSan Francisco, CA
Highest paying stateWashingtonNevada
Best paying companyIEEE FoundationMicrosoft
Best paying industryMediaRetail

Differences between promotional marketing specialist and marketing executive education

There are a few differences between a promotional marketing specialist and a marketing executive in terms of educational background:

Promotional Marketing SpecialistMarketing Executive
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 70%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Promotional marketing specialist vs marketing executive demographics

Here are the differences between promotional marketing specialists' and marketing executives' demographics:

Promotional Marketing SpecialistMarketing Executive
Average age3739
Gender ratioMale, 30.7% Female, 69.3%Male, 47.2% Female, 52.8%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between promotional marketing specialist and marketing executive duties and responsibilities

Promotional marketing specialist example responsibilities.

  • Pipe valuable company and executive information directly into CRM and filter incoming marketing leads to the appropriate territory/sales associate.
  • Develop and implement an in-house customer event and reservation tracking system for sales and marketing that measure ROI of advertiser participation.
  • Initiate KPI monitoring including baseline performance, road map for improvement and milestones for achievement.

Marketing executive example responsibilities.

  • Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
  • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
  • Conduct sales calls to qualify, originate, and close SEO and social media packages for new clients.
  • Prepare market data relate to market potential for incorporation into PowerPoint presentation materials.
  • Design Facebook advertising and promotional offers with images/photos and informational videos; and schedule ad placements for key time periods.
  • Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.
  • Show more

Promotional marketing specialist vs marketing executive skills

Common promotional marketing specialist skills
  • Trade Shows, 11%
  • Facebook, 10%
  • Promotional Events, 10%
  • Press Releases, 9%
  • Twitter, 8%
  • Event Planning, 6%
Common marketing executive skills
  • Digital Marketing, 11%
  • Marketing Campaigns, 9%
  • Product Development, 7%
  • Sales Strategies, 4%
  • SEO, 4%
  • Email Campaigns, 4%

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