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The differences between regional marketing directors and regional sales directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a regional marketing director, becoming a regional sales director takes usually requires 6-8 years. Additionally, a regional marketing director has an average salary of $131,352, which is higher than the $117,369 average annual salary of a regional sales director.
The top three skills for a regional marketing director include digital marketing, marketing campaigns and business development. The most important skills for a regional sales director are regional sales, healthcare, and CRM.
| Regional Marketing Director | Regional Sales Director | |
| Yearly salary | $131,352 | $117,369 |
| Hourly rate | $63.15 | $56.43 |
| Growth rate | 10% | 5% |
| Number of jobs | 124,445 | 97,379 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
A regional marketing director oversees the marketing operations within a region. They spearhead the implementation of programs and projects, set guidelines and timelines, coordinate with managers, perform market research and analysis to identify trends and opportunities, analyze existing marketing programs and projects, and develop strategies to optimize regional operations. Moreover, as a regional marketing director, it is essential to lead and encourage the workforce to reach goals, all while enforcing and promoting the company's policies and regulations, including its vision and mission.
A regional sales director is responsible for monitoring sales quotas for a specific area or region, developing sales strategies, and adjusting existing techniques to increase revenues and achieve its profitability goals. Regional sales directors manage marketing campaigns, analyze current market trends to meet consumer demands, plan promotional events, handle employees' sales training programs, and coordinate with multiple sales teams to implement effective sales processes. A regional sales director must have excellent leadership and communication skills, especially managing customers' inquiries and concerns and resolving complaints.
Regional marketing directors and regional sales directors have different pay scales, as shown below.
| Regional Marketing Director | Regional Sales Director | |
| Average salary | $131,352 | $117,369 |
| Salary range | Between $97,000 And $176,000 | Between $77,000 And $177,000 |
| Highest paying City | Las Vegas, NV | Las Vegas, NV |
| Highest paying state | Nevada | Nevada |
| Best paying company | WOOD Partners | Cato Fashions |
| Best paying industry | Finance | Pharmaceutical |
There are a few differences between a regional marketing director and a regional sales director in terms of educational background:
| Regional Marketing Director | Regional Sales Director | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between regional marketing directors' and regional sales directors' demographics:
| Regional Marketing Director | Regional Sales Director | |
| Average age | 39 | 46 |
| Gender ratio | Male, 54.8% Female, 45.2% | Male, 75.8% Female, 24.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |