Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between retail account executives and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a retail account executive and a director of sales and marketing. Additionally, a director of sales and marketing has an average salary of $117,348, which is higher than the $70,523 average annual salary of a retail account executive.
The top three skills for a retail account executive include customer service, sales objectives and sales process. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.
| Retail Account Executive | Director Of Sales And Marketing | |
| Yearly salary | $70,523 | $117,348 |
| Hourly rate | $33.91 | $56.42 |
| Growth rate | 5% | 5% |
| Number of jobs | 167,927 | 132,459 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
Retail account executives, also referred to as account handlers, work in almost all fields in a retail store or company to help find leads, close deals with customers, formulate strategies to sell slow-moving products, and communicate product value to customers. Their duties and responsibilities include compiling and analyzing data to find trends, providing support to clients by finding out what they are looking for, and handling complaints and negotiations.
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
Retail account executives and directors of sales and marketing have different pay scales, as shown below.
| Retail Account Executive | Director Of Sales And Marketing | |
| Average salary | $70,523 | $117,348 |
| Salary range | Between $52,000 And $94,000 | Between $73,000 And $188,000 |
| Highest paying City | - | Urban Honolulu, HI |
| Highest paying state | - | Hawaii |
| Best paying company | - | Quidel |
| Best paying industry | - | Manufacturing |
There are a few differences between a retail account executive and a director of sales and marketing in terms of educational background:
| Retail Account Executive | Director Of Sales And Marketing | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between retail account executives' and directors of sales and marketing' demographics:
| Retail Account Executive | Director Of Sales And Marketing | |
| Average age | 46 | 46 |
| Gender ratio | Male, 49.6% Female, 50.4% | Male, 62.1% Female, 37.9% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |