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Retail sales manager vs regional manager

The differences between retail sales managers and regional managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a retail sales manager and a regional manager. Additionally, a regional manager has an average salary of $97,855, which is higher than the $48,678 average annual salary of a retail sales manager.

The top three skills for a retail sales manager include retail sales, store operations and store sales. The most important skills for a regional manager are customer service, patients, and customer satisfaction.

Retail sales manager vs regional manager overview

Retail Sales ManagerRegional Manager
Yearly salary$48,678$97,855
Hourly rate$23.40$47.05
Growth rate5%5%
Number of jobs353,765156,364
Job satisfaction--
Most common degreeBachelor's Degree, 61%Bachelor's Degree, 69%
Average age4646
Years of experience88

What does a retail sales manager do?

A retail sales manager is responsible for managing the retail sales department's operations, ensuring the highest customer satisfaction with the staff's efficiency and performance. Retail sales managers develop sales strategies and marketing campaigns to boost revenues, increasing the company's profitability. They also conduct training and programs for staff to maximize their productivity and provide the best customer service for their clients. A retail sales manager must have excellent communication and leadership skills, respond to the customers' inquiries and concerns, and resolve their complaints.

What does a regional manager do?

A Regional Manager is responsible for a company's overall business operations within a particular area or region. Most of the duties will revolve around setting sales targets, creating strategies to boost financial gains, and maintaining an efficient workforce by having the right staff. Furthermore, Regional Managers must oversee the progress of sales and profits, evaluate the performance of employees, ensuring they are up to the targets and standards of the company's policies and regulations, conducting assessments, and reporting to the higher administration.

Retail sales manager vs regional manager salary

Retail sales managers and regional managers have different pay scales, as shown below.

Retail Sales ManagerRegional Manager
Average salary$48,678$97,855
Salary rangeBetween $35,000 And $66,000Between $62,000 And $152,000
Highest paying CityReno, NVWashington, DC
Highest paying statePennsylvaniaRhode Island
Best paying companyTalbotsSafran
Best paying industryManufacturingTechnology

Differences between retail sales manager and regional manager education

There are a few differences between a retail sales manager and a regional manager in terms of educational background:

Retail Sales ManagerRegional Manager
Most common degreeBachelor's Degree, 61%Bachelor's Degree, 69%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Retail sales manager vs regional manager demographics

Here are the differences between retail sales managers' and regional managers' demographics:

Retail Sales ManagerRegional Manager
Average age4646
Gender ratioMale, 61.2% Female, 38.8%Male, 73.3% Female, 26.7%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between retail sales manager and regional manager duties and responsibilities

Retail sales manager example responsibilities.

  • Create and lead staff development sessions on solution selling techniques/running effective promotions/POS execution/trade math.
  • Receive and count new products, reconcile delivery invoices, tickets, and enter new products into POS system.
  • Complete customer transactions using POS register system.
  • Deliver consistently strong results in identifying and capitalizing on cross-selling opportunities to advance corporate-define marketing campaigns and effectively increase revenue streams.
  • Oversee floor day to day operations by obtaining the acquisition of customer accounts and provide superior leadership to team members.
  • Provide leadership training and coaching with a proven record of accountability
  • Show more

Regional manager example responsibilities.

  • Manage operational and house account sales functions of 14 HVAC distribution locations.
  • Manage Facebook advertising using multivariate testing to maximize reach and response.
  • Coordinate with team of colleagues in development of enterprise wide manage Medicaid contracting strategy.
  • Manage the wholesaling of variable annuities within the independent broker/dealer channel in the Central/Northern Florida territory.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Serve as managed market liaison to assign accounts with responsibilities of executing on medical objectives specific to organize healthcare market.
  • Show more

Retail sales manager vs regional manager skills

Common retail sales manager skills
  • Retail Sales, 13%
  • Store Operations, 7%
  • Store Sales, 6%
  • Retail Store, 5%
  • Product Knowledge, 5%
  • Sales Associates, 5%
Common regional manager skills
  • Customer Service, 14%
  • Patients, 9%
  • Customer Satisfaction, 7%
  • Financial Performance, 5%
  • Oversight, 4%
  • Project Management, 4%

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